LG Electronics CEO Kwon Bong-seok signaled a change in LG's mobility strategy. LG Electronics introduced "LG Connected Car" for the first time at CES 2020 that opened in Las Vegas, the U.S. on Jan. 7.
"There will be changes in LG Electronics’ mobility strategy in the future," CEO Kwon told reporters at the CES2020 Panasonic booth on Jan. 7.
"We are thinking about a slightly different way from what the VS (Vehicle Solutions) Business Headquarters has been doing so far," Kwon said. "This is a change in strategy with the era of unmanned vehicles in mind."
The VS Business Headquarters is a fast-growing sector in LG Electronics’ business. Customers such as Hyundai Motor, Volkswagen and Toyota are also on the steady rise.
The VS headquarters has expanded its business so far mainly for infotainment and other parts businesses. It seems that LG Electronics is planning to prepare for an era of unmanned connected cars in earnest following its present project that focuses on supplying parts.
According to LG’s connected car concept product showcased at the CES2020, users can enjoy content or relax in the car through a large OLED display.
LG Electronics applied its home appliance technologies such as clothing management for vehicles and refrigerators for vehicles inside its concept car.
CEO Kwon visited LG Electronics, Sony, Bosch and Panasonic booths on the opening day of the CES2020. He looked around artificial intelligence, mobility solutions, TVs, household appliances.
