Samsung Electronics Co., Ltd. today announced the global launch of its innovative AirDresser in markets around the world, including the U.K. and Russia. Samsung’s latest home innovation uses powerful air and steam to remove dust and germs, refreshing and sanitizing clothes to provide easy and convenient garment care.
“Samsung is once again elevating modern life by transforming how we care for our clothes at home, giving consumers more freedom to spend their time doing things they want to do,” said Jennifer Song, Vice President of the Digital Appliances Business at Samsung Electronics. “AirDresser is Samsung’s response to consumer demand for more dynamic performance from even basic appliances, providing an easy and effective home solution to meet their needs for clean clothes that smell fresh, are germ free and look neat.”
Once a garment is hung inside the unit, the user can initiate the cycle and simply wait for the system to run its course: The Jet Air and Air Hangers release powerful air to loosen and remove engrained dust, with only minimal noise and vibration, quiet enough for anywhere inside the home, including the bedroom.
AirDresser also uses its Deodorizing Filter function to freshen clothes, breaking down the odor-causing particles caused by sweat, tobacco, and food, while preventing unpleasant smells from building up inside the unit. Meanwhile, Self Clean technology dehumidifies, sanitizes, and deodorizes the interior of the AirDresser without requiring harsh or costly detergents by cleaning with a combination of heat, air, and steam. It even notifies users whenever it needs cleaning every 40 cycles.
AirDresser also ensures clothes are groomed gently, increasing their lifespan by helping consumers avoid washing their favorite items too frequently, which can cause damage to the delicate fabric. Heatpump Drying gently dries clothes at a low temperature, minimizing heat damage and shrinkage. And with Wrinkle Care, the AirDresser can smooth out wrinkles without ironing by using a combination of steam and air to relax the clothes.
AirDresser can also handle delicate materials such as fur, which usually requires professional service. Fur care dehumidifies 90% of the moisture trapped in fur, which increases its volume by 78% and helps maintain its original condition, thus extending its lifespan. As a result, it can keep a wide variety of items made of fur, including coats, wraps, or shawls, looking their best for much longer.
AirDresser can also save consumers time and money when they incorporate it into their daily routines. For example, operating a complete washer-and-dryer process with just one or two items per load or going to the dry cleaners frequently is not time or cost efficient. So, using the JetSteam to sanitize and deodorize your clothes for a quick refresh makes sense. And with Jet Air and Air Hangers able to quickly remove dust off of clothes, you can confidently re-wear outfits without worrying about bad odors or hygiene.