Samsung Electronics today announces the launch of an open call competition in collaboration with Niio, a premium platform for new media art.
Niio is a platform for displaying and selling digital works, with more than 3,800 digital artists in 72 countries.
The Wall is a modular product based on micro LEDs and is called the next-generation display as it has no limitations on size, screen ratio, resolution and bezel as well as quality.
Samsung Electronics said it has organized the contest to enhance the consumer experience of The Wall, and anyone around the world can apply on the Web site of The Wall Microsite or Niio.
The top three award-winning works will be used as content for The Wall "Magic Screen" and will be specially displayed at "The Wall Showcase" around the world, including Korea, Singapore, Britain and the United States.
Magic screens have also been applied to Samsung’s QLED TVs as a function to maximize interior effects by posting various contents such as photos and media art on screens even when not watching videos.
The award ceremony for the contest is scheduled to take place in late May, and the prize money of $10,000 will be awarded to the winner. The total prize money from first to third is worth $15,000.
"Samsung is always exploring new ways to make premium content as impactful as possible and take users’ experience to the next level," said Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. "This open call, in partnership with Niio Art and its global community of leading artists, celebrates the latest and greatest talent in digital art and provides the art community a meaningful platform on which its artistic creations can be showcased. The competition will also play a major role in heralding the next generation of display experiences – all brought to life on the awe-inspiring The Wall."