Mirae Asset Daewoo ranks first in brand value in prime brokerage services (PBS), the survey showed.
According to BrandStock Top Index in January by BrandStock, a brand value evaluation company, on Feb. 3, Mirae Asset Daewoo earned 851.6 points, maintaining its No. 1 brand value in PBS.
Mirae Asset Daewoo was launched in 2016 as an integrated corporation. Based on the largest global network in Korea, the company analyzes the market environment and provides customers with information on global investments that differentiate them from the optimal portfolio.
Brandstock predicted that its brand value will continue to rise as Mirae Asset Daewoo is rapidly expanding its business area.
Samsung Securities, whose brand value has been on the decline due to the 2018 dividend scandal, earned 817.7 points for BSTI to stay in second place. Shinhan Financial Investment joined the big three in the securities sector as it has been strengthening its brand image with differentiated overseas stock services. KB Securities was ranked fourth with a steady rise.
"The securities sector is fighting a fierce battle between Samsung Securities, Shinhan Financial Investment and KB Securities, while Mirae Asset Daewoo topping the list," Brandstock said.
BSTI evaluates brand value by giving a 70 percent brand stock index (70 percent) and a 30 percent consumer survey index (30 percent) to 1,000 major brands that are distributed in Korea.