Nongshim’s ‘Chapaguri’ resurfaced due to the ‘Parasite’ winning of Academy Awards
Nongshim’s ‘Chapaguri’ resurfaced due to the ‘Parasite’ winning of Academy Awards
  • Kim Min-jee
  • 승인 2020.02.12 10:10
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With the Academy Awards-winning film "Parasite" creating a lot of buzz throughout the world, the "Jjapaguri," which is a combination of Nongshim “Chapagetti” and “Neoguri”, is being reviewed.

In the movie, Chapaguri was described as "Ram-don," a combination of Ramyun and Udon, which attracted the attention of moviegoers as it was heavily treated as a metaphorical noodle dish for the gap between rich and poor.

Nongshim said it has posted a video on its YouTube channel introducing the Chapaguri recipe in 11 languages as the movie parasite's winning of Academy Awards has increased global trading lines and consumers' interest in it.

"We made a video that shows how to cook Chapaguri in various languages so that anyone can easily cook the Chapaguri in the movie," said a Nongshim official.

In fact, Jjapaguri is gaining popularity by heating up local cooking sites and SNS whenever movies are released around the world. People around the world who have tasted Chapaguri are saying that they ate it all at once because it was sweet and addictive and that it was quite delicious even though they did not put beef in it.

Especially, after the news of the movie, such a story, "In celebration, I will cook Chapaguri" spread all over the world through SNS.

Nongshim is promoting Chapaguri by distributing Chapagetti and Neoguri products at movie theaters around the world.

In particular, in the U.K., which started showing on Feb. 7, Nongshim is producing promotional materials with a parasite movie "Poster Parody" and recipes to promote Chapaguri.

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