KT&G will simultaneously launch the new stick product "Fiit ICE+ING" of cigarette-type electronic cigarettes "lil Plus" and "lil Mini" at 43,000 convenience stores nationwide on Feb. 19.
"Fiit ICE+ING" has been developed for consumers who want a cooler taste and is a product that maintains a strong freshness without capsules. The features of "Fiit ICE+ING" can also be found in the product name and design.
The product name "Fiit ICE+ING" combines "ICE" and "+ING" to convey the meaning of "freshness that lasts to the end" in a witty and current progressive structure. In addition, the package design also expressed product characteristics through blue and crystal texture processing.
KT&G sold 1 million units of the "lil" series a year after its launch, and its cumulative sales surpassed 2 million units in January, continuing to show great popularity in the local market.
In addition, on January 29, the company signed a contract with Philip Morris International (PMI) to supply products for overseas sales of 'lil' and exclusive sticks, proving its brand competitiveness once again.
"Fiit ICE+ING will be a great alternative for customers who want a cooler taste," a KT&G official said. "We will continue to provide differentiated products to reflect the diverse needs of consumers at home and abroad."
