Do you think a penguin can fly Surprisingly they can. A few years ago, BBC once screened the remarkable footage of penguins flying. And you can check out the scene from the TV commercial for LG U+, new name for the former LG Telecom.
This newest commercial of LG shows how much LG U+ are desiring and striving for success. They indirectly revealed their goals to be a leading company in the Tele-communication industry. How so In the ads, LG indentified themselves as a penguin and they made it what people would not expect, flying. Now LG U+ is trying to step out just like the flying penguin. Also if you look at the commercial closely, you can find two other penguins (might be competitors) on the ground just looking the flying penguin while the one is in the ocean.
On July 1, LG U+ officially announced their desire to fly high. At the Vision Proclaiming Ceremony in Seoul, Lee Sangchul, CEO of LG U+ stated that they are going to offer a new concept of value for customers by plus 'You' and minus 'Telecom'. Also LG U+ is willing to take the lead to revoke the title of IT powerhouse for Korea with U Convergence service. Is it too ambitious Remember they are the flying penguin. Unexpected things are happening.
U Convergence Service
With the launch of innovative customer services, U Convergence, they plan to lead the world business, The U convergence service, as the customer convergence service, connects a variety of devices naturally regardless of location or units. With this service, LG U+ intends to be the number one company in the new field of business where nobody has been yet.
In order to make it work, they will structure ACN (AP Centric Network) and LTE (Long-Term Evolution) which is considered as next-generation mobile communications. Also they will build cross-platform and Cloud infrastructure. Cross-platform is able to service content inexpensive and conveniently.
In addition LG U+ is going to precede 'Digital Free' to expand customer's value through supplying U convergence services consisting of Converged Homes, Social Mobility and Smart Workplaces. And with open innovation with various partners, they will ensure excellent service and technology in the form of investment and alliances.
Largest CAN range in the World
The first project for 'Digital Free', LG U+ brought out the "All nations Yo' plan.' Customers can select cell phones, internet, internet telephony, IPTV, anything they want without any conditions, a household is charged as much as they spend and can reduce communication expenses up to 50 percent when they use more than the amount limit.
Along with, for the sake of the second project, LG builds ACN and LTE to provide high speed of 100mbps both in wired and wireless. 'ACN (AP Centric Network),' the intelligent WiFi Network only LG U+ possesses, will be made full use of as a core infrastructure.
ACN is not like other service infrastructure which is limited in only hotspots. ACN will be built by Nomadic Network and broaden its infrastructure to homes and business buildings and others including hotspots so that customers enjoy their service in safe and comfortable ways. (Nomadic network is able to use WiFi AP in the desired location while moving.) Due to its data speed and widening coverage, they expect to be able to shape advantage.
LG U+ design to install high-performance WiFi AP, Structure AP in 250-2.8 million of homes and business buildings and 50 thousand hot spots by 2012 and build a nationwide network of LTE and complete All-IP Networks by July, 2013
Prompt '-Telecom' with the fusion and customer-focused service, U Convergence
Based on the infrastructural strategy, LG U+ plans to provide U converged services in order to extend customer's value. Converged Home, Social Mobility and Smart Workplace are the ways to burgeon the goodness.
Converged Home, customers can enjoy a variety of services in equipment at home. The entire unit will be connected to N Screen for sharing storage, streaming and other services. LG U+ also is going to release IPTV 2.0, the evolution of participatory media combining existing IPTV with internet and mobile web.
Next is Social Mobility. LG U+ will show differentiated mobile communications by combining social services and mobile communication.
Smart Workplace is the total solution for maximising work efficiency by maintaining the characteristics of the individual companies. Combined services such as mobile office, exclusive line, IDC will be provided based on corporate UC (Unified Communication). Also, LG will develop 'SaaS (software as a service: only for Small& Medium Enterprises) as a platform for implementing n-screen services.
Hopefully, the ambitious penguin, LG U+, not only takes flight from the domestic market, but flies thousands of miles to the world with its innovative services. Therefore not only will they make a success in business but inspire people just like they inspired by the flying penguin.
