Sulwhasoo joins Sephora stores in the U.S., speeding up entry into the N. American market
Sulwhasoo joins Sephora stores in the U.S., speeding up entry into the N. American market
  • Kim Min-jee
  • 승인 2020.03.10 12:25
  • 댓글 0
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Amorepacific's luxury cosmetics Sulwhasoo has newly entered the Sephora store in the U.S. The photo shows the Sephora store, located in 5th Avenue, New York. (Courtesy of Amorepacific)

Amorepacific's luxury cosmetics Sulwhasoo will join Sephora stores and Sephora.com to accelerate its advance into the North American market.

Sulwhasoo, which first entered the U.S. market in 2010, has launched 16 products on the Sephora.com online since January this year, and has officially entered 31 Sephora stores in major U.S. cities such as New York, LA, and San Francisco since March, and has been introducing more than 20 products, including its flagship product, Yoon Jo Essence.

Entering the U.S. Sephora stores is aimed at joining the growth of the U.S. luxury skin care market centered on the millennial generation and the spread of the wellness beauty trend, the company explained.

Sulwhasoo plans to introduce differentiated products in the luxury skin care market in the U.S., as its experimental set (trial kit), pure cleansing oil, and elastic cream, which are composed of best-selling products, has been sold out early.

It also plans to strengthen the image of Korea's flagship luxury brand by introducing products that contain traditional Korean colors.

Meanwhile, Sulwhasoo topped the women's cosmetics category of the 2020 National Brand Competitiveness Index (NBCI) announced by the Korea Productivity Center for the ninth consecutive year.

It also ranked first in the Digital Customer Satisfaction (HTHI) category organized by the Korea Marketing Association for the third consecutive year.


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