Samsung overtakes Apple for No. 3 in the smartphone AP market
Samsung overtakes Apple for No. 3 in the smartphone AP market
  • Jung So-yeon
  • 승인 2020.03.24 10:20
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Samsung Galaxy Z Flip (Courtesy of Samsung Electronics)

Samsung Electronics overtook Apple for third place in the smartphone application processor (AP) market.

According to a quarterly report by the market research firm Counterpoint on March 23, Samsung and Huawei's shares among the top five companies in the smartphone application processor (AP) market rose in 2019, while others such as Qualcomm, MediaTek and Apple saw their share fall on-year.

Samsung came in third place with its overall share rising from 11.8 percent in 2018 to 14.1 percent in 2019.

Qualcomm retained its top spot in the smartphone AP market with a 33.4 percent share in 2019. However, its share of the year-on-year fell slightly.

Qualcomm has a market share of more than 30 percent in all regions except the Middle East and Africa, while MediaTek, which came in second, showed a high market share mainly in mid- to low-end smartphone markets such as the Middle East, Africa, India and Southeast Asia.

Samsung showed a relatively high market share in Europe and Latin America, while it also saw year-on-year gains in other regions.

Huawei, meanwhile, saw its share rise on-year with big gains in the Chinese market, but outside of China, it showed an overall decline.

“Samsung Electronics posted a 2.2 percent on-year rise in the global AP market, especially with growth centered on the North American and Indian markets in 2019,” said Park Jin-seok, a researcher at Counterpoint Research, adding that this year's performance is expected to improve further through demand for 5G integrated chips and expansion of customers such as Motorola, Vivo and Oppo in 2020.


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