A new type of coronavirus infection (COVID-19) is hastening the paradigm shift in the economy as a whole. In line with this, Kyobo Life Insurance plans to strengthen its "untact" marketing and prepare thoroughly for a shift to the digital economy.
Kyobo Life Insurance announced on April 2 that its Chairman Shin Chang-jae asked employees to respond promptly to the internal and external environment that COVID-19 has changed in a message to executives and employees.
The message was that the rapid transition to the digital economy is taking place, with untact consumption rising due to the COVID-19 incident, and that the overall digitalization of the sales process should be pursued in preparation.
"Consumers who are accustomed to digital trends will not return to the consumption way in the past, and this trend will accelerate further and lead to a rapid transition to the digital economy," Shin said.
"In line with these changes, we need to speed up our untact sales activities using digital technology and find new business models," he said. "We need to prepare for a new world that the COVID-19 will change."
In fact, Kyobo Life Insurance is working on various measures to strengthen its untact operations. It is considering establishing a digital platform to strengthen its untact commercial operation and expanding teleconferencing.
CEO Yoon Yeol-hyun also delivered a message of encouragement to the business scene. “The relatively good performance in insurance sales and asset management despite difficult circumstances is the result of the efforts of both FP and its executives and employees. The company will come up with various support measures to reduce difficulties in operation in preparation for the prolonged COVID-19 crisis