Hyundai Motor’s ‘Global Hydrogen Campaign’ has surpassed 100 million views in 27 days
Hyundai Motor’s ‘Global Hydrogen Campaign’ has surpassed 100 million views in 27 days
  • Jung Jun-ho
  • 승인 2020.05.20 11:06
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Courtesy of Hyundai Motor

A special video of "Global Hydrogen Campaign" with BTS, which Hyundai Motor introduced on Earth Day, has surpassed 100 million views in 27 days, the motor company said on May 19.

The video, which was first released on Hyundai Motor's Worldwide YouTube channel on April 22, contains a message on the importance of sustainability and hydrogen to pass on beautiful Mother Nature to the next generation.

In the video, BTS members emphasized the precious languages of everyday life given by nature, and at the end of the video, "NEXO," a hydrogen-electric vehicle that produces no pollutants other than water, appeared, delivering a vision of a better future to be drawn by Hyundai Motor and a good energy "hydrogen."

Hyundai Motor's Worldwide YouTube channel received a series of positive responses to the special video, including more than 65,000 "likes" and about 2,400 positive comments.

The reason why this special video was able to achieve many views in a short period of time is that not only BTS' visual beauty combined with nature, but also the meaning of "the precious languages of beautiful Mother Nature" in the video was sincerely conveyed to millennials, drawing a high consensus.

Born in the early 1980s to the early 2000s, the millennial generation is leading good consumption by taking into account the impact on the environment and society even when purchasing products, and the hydrogen campaign is also gaining high popularity from them.

"We will continue to work with BTS to showcase various activities that can promote eco-friendliness and sustainability with sincerity," a Hyundai Motor official said.

Meanwhile, Hyundai Motor has been carrying out a global hydrogen campaign with BTS since January to spread the eco-friendliness and sustainability of future clean energy "hydrogen" under the slogan "Because of You."


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