From 1 August 2010, the largest Sonicwall VAD in Italy, "Alias S.r.l", will be responsible for the marketing of the successful gateProtect "UTM-Appliances" in Italy as a master distributor.
gateProtect AG, a leading manufacturer of unified threat management appliances, announces the signing of a master distribution contract with the Italian value added distributor Alias S.r.l. (http://www.alias.it). Alias is one of the largest SonicWall distributors in Italy and markets furthermore Fortinet products. As part of the cooperation, Alias S.r.l. will exclusively market the entire range of gateProtect products in the Italian market.
In order to introduce the products as quickly and efficiently as possible to the existing Alias distribution channel, gateProtect will provide Alias with two sales and technical staff for the purpose of business development.
The partnership is based on a master distribution agreement with exclusivity for the whole of Italy. The new VAD is entitled to agree sub-distributor partnerships, although the primary goal is the acquisition of new VARs. As part of the master distribution arrangement, gateProtect will transfer the entire existing italian channel, consisting of 200 active VARs and a retail volume of over
€1 million, to Alias.
As Dennis Monner, CEO at gateProtect, states, "Alias is one of the most important distributors for IT security solutions in Italy and enjoys a good reputation among Italian companies and resellers. As such, this partnership is particularly valuable for us in strategic terms. We will gain access to this
important distributor's marketing channel and, by 'piggybacking', we will be able to successfully develop our market position in Italy."
Alias has opted for gateProtect due to its unique eGUI technology as well as the holistic VAD marketing concept, which involves the distributor providing considerable support for Sales channel development.
With gateProtect's unique eGUI® technology, which simplifies the operation of UTM systems considerably, Alias can also venture into new business cases and harness the expertise of new sales partners.
The innovative approach behind eGUI® technology has received plaudits in numerous independent tests
SOURCE: Alias s.r.l.