An engagement ring in an ice cream sundae - we've heard it before. An engagement ring in a tiny little square box - we've seen it before. A diamond ring sliding down a thread from a man's finger to a woman's finger - we've seen it in the movie Stepmom. If a man can't be as artistic and creative as Leonardo Da Vinci, he just has to pack his sack to go on a shopping quest to find an engagement ring tool that makes his woman irresistibly say YES on the proposal date.

Here the newly found company LUVU shows the convergence of information, communication and art by presenting a jewelry box that can serve as a magic cauldron. Imagine the LUVU jewelry case as a cauldron that makes magical potions. By simply adding a scoop of your lady's favorite color and sprinkling some music over it as the spice, a shiny jewelry case in the shape of an oval is created with a song and the chosen colored LED illumination within.

Surprise!

“A shiny jewelry case in the shape of an egg represents a new life,” said jewelry designer Kim Jung-ju. When a woman places her lips on this jewelry case, the sensor detects the temperature and opens up the box. This is only the beginning of the surprise. Once the case is open, the customer-chosen colored LED illumination spotlights the ring in the center from all different angles while the bottom part of the case circles around to rotate the ring. The last part of the surprise is the music that is composed by LUVU staff. The most powerful spell can be made by adding one more factor to this jewelry case. All you have to do is press extra gems or stones onto the outside of the case.

A special edition, the Special Kiss the LUVU presents a one in a million kind of case that is topped with precious jewels. Any gems or stones can be placed to customize the solid case.

“We tried to express elements of love, passion, purity, sweetness, chic, and reminiscence through the creation of Kiss the LUVU. If you think of it, the development of jewelry boxes hasn't gone far from hundreds of years ago. Having Kiss the LUVU as a start, our vision is to set our product line as Love Evangelists that convey feelings to all five senses of the receiver,” said CEO Kim Tae-woo.

Co-CEO Park Moon-soo added: “A jewelry case shouldn't just be about the function of storage itself. It must deliver an emotion, a feeling of passion and love each time you see it or at the time of receiving. Kiss the LUVU will start a new emotional trend in the jewelry market.”

Jewelry designer Kim Jung-ju will continue to participate in the LUVU project as designer. “As a CEO of the Mucha Ltd. jewelry shop, I often run into customers who are in want of an extraordinary jewelry case in which to place their engagement rings. I am thrilled to introduce Kiss the LUVU to our future customers who seek a special case to deliver a ring.”

Kiss the LUVU can be used as a special gift case in which to place a mobile phone, necklace, or bracelet as well. The next generation of LUVU will come in different shapes and with different technologies to further spread TechArt in a jewelry box revolution.