Grentech "Have Faith in the Water You Drink"
Grentech "Have Faith in the Water You Drink"
  • Kim Sung-mi (info@koreaittimes.com)
  • 승인 2012.11.26 19:58
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SHANGHAI, CHINA - When people try to eat meat and seafood or vegetables and fruit, they wonder whether agricultural chemicals were thoroughly washed out. As washing and sterilizing products for babies is of great concern to all parents, people are very interested in the water they use. As a result, water purifiers and home sterilizers have entrenched themselves as daily necessities. People often think germs will be wiped out when water boils briskly. A Korean company that is committed to water purification and sterilization put its sterilizers on view at the AEES 2012 Shanghai, held from October 31 through November 1.

Grentech is committed to water purification and sterilization put its sterilizers on view at the AEES 2012 Shanghai.

This Korean company is Grentech (www.riazero.co.kr). Kyung-hee Oh, CEO of Grentech said, “We participated in the AEES for the first time and put on product demonstrations. And we definitely wowed the AEES visitors. Since China is more aware of the severity of Severe Acute Respiratory Syndrome (SARS) and avian flu than any other nation, Chinese people seemed to be keener on sterilized water.”

The brand name of Grentech’s sterilization system is Riazero, a compound word of “”bacteria" and “zero.” Riazero is capable of instantly sterilizing water by creating a plasma ionized state where numerous germs and pollutants are eliminated. In other words, Riazero turns tap water into a sterilized form through electrolysis. Above all, the biggest strength in Riazero is that it allows users to waste no time in obtaining sterilized water. Since Riazero immediately turns tap water and underground water into sterilized water, it is low-cost and eco-friendly. On top of that, Riazero can be put to good use for diverse purposes.

The brand name of Grentech’s sterilization system is Riazero turns tap water into a sterilized form through electrolysis.

Grentech launched proactive marketing activities throughout the AEES 2012. It engaged in product demonstrations and publicly demonstrated how its sterilization kits produce sterilized water, thereby attracting much attention. On the last day of the AEES 2012 on November 1, Grentech officials flew to Beijing to sign a contract with a Chinese sales agency. A Chinese government agency, which is similar to Korea’s Rural Development Administration (RDA), is currently pondering over the adoption of Riazero.

CEO Oh hoped that Riazero’s inroads into the Chinese market will eventually pave the way for Grentech’s expansion into the global market. Since 2010, Grentech has been exporting Riazero to Japan, Hong Kong, etc. and it has thus far grossed USD 3 million in overseas sales. This year, Grentech is expected to notch up USD 4 million in overseas sales.


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