Dole Korea Dole Korea launches 5-colors campaign to promote healthful eating of tropical fruits and vegetables in Korea Initiated in the United States, one of Dole's endeavors for better diet habits among people is a consumer education campaign called "5-a-Day." This eyecatching campaign was launched in America to boost consumption of five different colors of fruits and vegetables per day, and Dole Korea has successfully developed an adapted version of the campaign and called it the "5 Colors Campaign." The "5 Colors Campaign" is a nationwide nutrition campaign to educate the vast majority of Koreans about the importance of a balanced diet in the midst of today's fast and unhealthful eating habits. The campaign suggests that the colors of the foods can be an indicator to evaluate nutritional values. For a more systemized development of the program, Dole Korea has appointed an adviser, Professor Hyun-Sook Kim, Department of Food and Nutrition, Sookmyung Women's University, who provides recommendations and information of nutritional values according to colors of fruits and vegetables. Dr. Kim's advice also includes information on anti-aging and disease prevention through a balanced diet, which many consumers find intriguing and helpful. In addition, Dole has been offering "5 Color Menus" to suggests ways to maximize nutritional values of each meal via consuming various types of fruits and vegetables, to initiate consumer participation. Besides its active development of the "5 Colors Campaign," consumer booklets published by Dole Korea also extends useful information regarding nutritional values, recipes and storage suggestions of fruits and vegetables according to five different colors. Dole Kids Cooking Class Starting November 2004, Dole Korea has paid numerous visits to kindergartens and elementary schools in Seoul and its suburban areas with 'Kids Cooking Class' program. With no preparation or expenditure required, children at these locations learn the importance of a balanced diet, and have an opportunity to cook with fruits and vegetables during the class. The participation process is simple and easy; any teachers or parents of kindergarten to elementary school children can submit an online request via Dole website (www.dolefruit.co.kr), and the selected candidate will be contacted by a representative from Dole. There is absolutely no need of preparation for teachers, parents and/or children, so long as children are ready to enjoy the time with abundant and colorful fruits and vegetables. Each class composes of two components: a lecture of color foods and nutrition, and a cooking class where children can actively participate and make edible toys such as castle and cars using fruits and vegetables of five colors. Through the process, children not only learn to understand the importance of a balanced meal and nutritional values of color foods, but also establish bases of a balanced diet that will affect them throughout their lives. Distributed after the class, children are provided with educational material prepared for them to take home and practice healthy diet within their families. World No.1 fruit, vegetable and flower producer Dole Food Co. Inc.is the world's largest producer and marketer of highquality fresh fruit, fresh vegetables and fresh-cut flowers, and markets a growing line of packaged foods. Its history dates back to 1851 with the incorporation of Castle & Cooke, Inc. in Hawaii. Today, it employs over 57,000 individuals in more than 90 countries in the world. Dole first established its presence in Korea with a Representative Office in April 1991. In 1999, it established an operating company, TSC Korea, Ltd., for a purpose of sourcing products from Korea to various countries of Dole's operation. Within one year, TSC Korea, Ltd. had exported more than US$4 million worth of Korean products. In July 2000, TSC Korea, Ltd. became the sole wholesale distributor of Dole's fresh fruits in Korea. Over the past 10 years, Dole products have gained a great deal of its sales growth in Korea through building a wholesalers' network in the traditional markets, partnered with its band of loyal customers and service provide via retail outlets. In September 2002, TSC Korea, Ltd. changed its name to Dole Korea, Ltd. Dole's focus lies in providing the best quality products and the best service to its customers and consumers. Another focus of Dole is to continuously introduce fresh and new products to what is otherwise a dull commodity industry. Dole Products Dole Food Company is the world's largest fruit company selling fresh fruits and vegetables produced in the Philippines, the United States and South America. While committed to bringing James Dole's principle of "Quality First" in practice, Dole has been exporting fresh fruits to more than 90 countries around the world for 150 years. There are two main products in the "Sweetio" brand - 'Sweetio' bananas and 'Sweetio' pineapples. The Sweetio branded fruits require 1.5 times longer cultivation time compared to ordinary bananas and offer sweeter tasting, hence great customer responses. At its R&D center, Dole's research continues to produce 20 kinds of bananas with great taste and nutritional value. Dole also provides papayas to the Korean consumers. Once called "the fruit of angels" by Christopher Columbus, papayas contain low calories but are rich of vitamin A, B, C, E as well as dietary fiber which helps prevent cancers. Senorita bananas, also known as "monkey bananas, are sweet and small for easy consumption. The high quality and great tastes Dole fruits deliver is largely derived from Dole's state-of-the-art freshness control system, which ensures to bring the freshest fruits to the tables in homes around the globe. Supported by its internationally synchronized packing system, Dole is confident in delivering safe products while maintaining chemical usage at the minimum level from cultivation to delivery to the customers. Dole is also committed to studying the latest consumer trends according to different regions of the world, and developing the right products at its three R&D centers in the Philippines, Latin America and the United States.