SEOUL, KOREA - Through the new shopping mall 'FitIn,' we will lead the initiative to make Dongdaemun as the best-known shopping district for foreign tourists. We expect the first-year sales to be around 130 billion won."
Kim Chang-kwon, president of Lotte Asset Development, said this on May 30 in a press conference held at the newly opening Lotte FitIn shopping center. He described the new shopping mall as "the place offering high-quality, unique-design items at reasonable prices."
"As the fifth floor will be filled with designer brands, the shopping mall will be a tourist attraction representing K-fashion. Once the Dongdaemun Design Plaza opens in March next year, the whole area will transform into a magnet for those seeking cultural events as well as shopping opportunities.
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