Line Joins Hands with Kreon Mobile

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Wednesday, November 13th, 2013
SEOUL, KOREA - Naver’s mobile messenger Line is taking steps to expand the scope of its user base by joining hands with Kreon Mobile, a mobile subsidiary of Kreon, the largest online game publisher in Indonesia. At present, Naver has more than 14 million subscribers in Indonesia.

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Line Plus announced on November 12 that it formed a strategic business tie-up with Kreon Mobile to expand its user base in Indonesia’s mobile market that has been growing at a rapid pace in recent years.

Under the terms of the alliance, Kreon Mobile’s top quality games will be introduced through Line. The two parties will carry out a wide range of joint marketing, aimed at expanding the number of mobile game users in Indonesia and, from the long-term perspective, spreading their brand recognition toward rural areas there.

In addition to the mobile game area, the two companies will also make the pre-paid card used at Kreon Mobile’s 26,000 Internet cafés available at Line as a means of payment.

Hanwha onsure

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