Line Plus announced on November 12 that it formed a strategic business tie-up with Kreon Mobile to expand its user base in Indonesia’s mobile market that has been growing at a rapid pace in recent years.
Under the terms of the alliance, Kreon Mobile’s top quality games will be introduced through Line. The two parties will carry out a wide range of joint marketing, aimed at expanding the number of mobile game users in Indonesia and, from the long-term perspective, spreading their brand recognition toward rural areas there.
In addition to the mobile game area, the two companies will also make the pre-paid card used at Kreon Mobile’s 26,000 Internet cafés available at Line as a means of payment.
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