Since it was launched last year, Rouge & Lounge has increased the number of its stores up to 20, making a successful landing in the domestic accessory market.
In particular, Rouge & Lounge enjoyed lots of orders placed from China as the Korean TV drama “My Love from the Star,” gained a huge popularity there. Jeon Ji-Hyun, who was cast as the main character named “Cheonsongi” in the drama, starred Rouge & Lounge’s brand advertising.
Many Chinese consumers, in particular, are crazy about the bags sold by Rouge & Lounge. The bags are called as “Cheonsongi bags” since they were used by the main character in the drama.Rouge & Lounge plans to open more than five more locations in China within this year.
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