The company said on June 26 that it signed supply contracts with Germany's major car makers such as Daimler-Benz for displays used in next-generation smart cars to be launched within a few years and that it is currently conducting reliability tests on the items. A company official commented, "We expect plastic OLED panels will fast replace the currently available glass-made LCD panels."

 

LG Display will employ futuristic technologies such as transparent display as a way to move into the small-sized display market such as that for automotive displays. Although the company has led the global market for larger-sized displays for four consecutive years, it is lagging behind in the small-sized display market. Last year, it was ranked fourth with the market share of 13 percent, after Innolux of Taiwan (23%), Japan Display Inc. (21%), and Sharp of Japan (18%).

 

Han Sang-beom, LG Display president, said on the 25th in a press conference at the company's Paju plant, "For the next three years we plan to increase our sales for automotive display panels by 30 percent a year to take the leading position." Last year the company posted 500 billion won in sales of automotive displays. It aspires to double the sales by 2016.

 

Source : The Korea Economic Daily