SINGAPORE - Daimler Financial Services Africa & Asia Pacific (DFS AAP) has reached an important milestone with over 100,000 downloads of the popular myMBFS App to date. The myMBFS App allows users to locate the nearest Mercedes-Benz dealer, contact a customer service representative, calculate monthly payments on a Mercedes-Benz of their choice and see current promotions from Mercedes-Benz Financial Services.
"Consumer behavior is changing, and the way we access information has become increasingly mobile. We constantly aim to be at the forefront of this digital movement, by providing excellent self-service tools to deliver the best customer experience," commented Andreas Hinrichs , Regional Director and Head of Digital Touchpoints at Daimler Financial Services.
Another key achievement was the near 250,000 unique visitors to the industry-leading Financial Calculator in just over five months. The mobile device-friendly calculators allow users to easily browse vehicles of their choice and find out the monthly finance or leasing rate -- all at the tip of their fingers.
Both the myMBFS App and the Financial Calculator benefit Mercedes-Benz dealers as they help to drive sales and generate leads by giving customers a tool they can use to shop even before walking into a dealership.
Hinrichs continued, "These benchmark numbers are a clear testament to the value existing and prospective customers see in our innovative digital solutions. Already, enquiries generated via the myMBFS App and the Financial Calculator have led to the successful acquisition of customers. And as customers increasingly move online for their car buying decisions, we expect these numbers to further increase."
Looking forward, DFS will continue to enhance its digital offerings. For now, the myMBFS App with integrated online account management is progressively being rolled out across the region. This will give existing customers the added ability to manage their automotive financing in a secure manner from any smartphone and tablet device.
