Seoul Korea - Naver’s global mobile messenger Line announced on December 11 that it will open a popup store “Line Friends in New York” in Time Square, New York, by the end of this year.
“Line Friends in New York” will be Line’s first friends store in North America and the 13th popup store if including the ten Line stores in Asia (China, Thailand, Malaysia, and Singapore etc.) and one in Colombia.
Line expects the Line Friends in New York to contribute to enhancing its brand image as a global mobile messenger. It also plans to open an official Line Friends store in Harajuku in Tokyo on December 12.
ALine official said, “We consider the United States as one of the most important base regions. Through the Line Friends in New York, we will provide the people with the opportunities of experiencing and feeling the mobile messenger Line instead of focusing on profit.”
