Daum Kakao is launching into the world's largest mobile game market China. The company announced on February 10 that it launches into a mobile game publishing business through its Chinese unit Daum Kakao China.
Daum Kakao plans to establish a 50-member unit which will be responsible for carrying out the publishing business within the first quarter of this year. It intends to release its first publishing game in China within the first half of this year.
To release a variety of Korea's promising games through China's mobile market, the publishing unit will provide support to promote communication and marketing alliance between China's local companies and Korea's game developers.
Daum Kakao plans to develop and apply China-oriented integrated SDK (software development kit) to enable concurrent launch of games at China's major markets.