Samsung Electronics jumped into the automotive electronic equipment business after completing the setup of its automotive electronic business team.
According to industry sources on February 3, Samsung Electronics completed organizing the automotive electronic equipment team at the end of last month and launched a full-scale operation from this month.
The team is located within the headquarters of Samsung Electronics in Suwon in the south of Seoul. The automotive electronic equipment refers to electronic, electric, and IT devices used for automobiles. Samsung Electronics established the special task force to expand its business in this area when it announced an organizational reshuffling late last year.
With about 20 members, the team will most likely focus on infotainment businesses where it can leverage Samsung's state-of-the-art technologies and competitiveness in IT devices like smartphones and tablet computers.
Samsung Electronics expects the automotive electronic equipment market to expand further as the automobiles are becoming more like electronic devices at an increasingly faster pace as a variety of infotainment devices, sensors, and software are being added.