Samsung Electronics has announced the launch of its Samsung Team Empowered Partners (STEP) reseller programme, designed to help resellers go to market quicker.
This programme will focus on AV with STEP benefitting 80 accredited resellers through direct client management and access to the Samsung sales team. These re-sellers will have access to exclusive accreditation training to three Samsung products; LED screens, video walls and software platform Magic Info.
“Having that close connection between the re-seller and the vendor is extremely important in creating a successful partnership,” said Phil Gaut, Head of Display at Samsung Electronics UK and Ireland. “Through STEP we’re committed to ensuring our re-sellers have everything they need to reach their customers, quickly and easily.”
As part of this new STEP, Samsung has also unveiled a change in its business warranty strategy, aimed at providing next day repairs and replacements. Under the old strategy, faulty products would be repaired within five days. However, any issue that is reported before 4pm will now receive an on-site visit the next business day and the faulty product will be replaced with a new one, while it is being repaired.
“Being unable to operate because of a faulty product can be very disruptive for a business and even result in lost revenue. This new strategy will give companies the immediate assistance they need to get them up and running as soon as possible so any downtime is minimal,” said Phil Gaut.
This new change in strategy comes as the company prepares to launch its new products at ISE 2016 this month. Alongside showcasing its outdoor display screens, video walls, e-boards and its transparent OLED screens, Samsung will become the first major brand to unveil an LED Modular screen designed for use in a multitude of environments.
With the new strategy and launch of the new products due to hit the market, Samsung is continuing to establish itself as a major player in the AV industry. Over the last five years, it has achieved a target of doubling its smart signage business from $100m to $200m.
