Montreal (January 21, 2010) - Thanks to the More for Less tour across North America, Toon Boom Animation Inc. has collected great feedback and as a result, is responding to its community's needs. One particular aspect relates to pricing, especially in this challenging economic climate. Therefore, Toon Boom Animation Inc. is announcing that the pricing of selected products has been significantly reduced. The new pricing strategy reflects Toon Boom's commitment to make its products more accessible and to offer animators better everyday value.
The main price changes relate to Toon Boom Studio, Toon Boom Storyboard, Toon Boom Pencil Check Pro and Toon Boom Animate, representing savings of between 17% to 50%.
"Always with the interest of animators' upper-most in our mind, we re-evaluated our pricing strategy and found that by adjusting our everyday pricing on selected products, we would lower the point of entry to start creating animation for fun or for business", shared Joan Vogelesang, President and Chief Executive Officer at Toon Boom. Detailed information about the Toon Boom new pricing can be found online at: toonboom.com/buy
About Toon Boom Animation Inc.
Toon Boom Animation Inc. (toonboom.com) is the worldwide leader in animation software solutions. Toon Boom carries user-friendly animation applications for all and develops new geographies to make the animation community as global as can be. In that market segment, Toon Boom caters to the needs of children, home users, creative professionals as well as students, educators and schools.
As importantly, Toon Boom is fully dedicated to the needs of independent animators and studios, offering a wide product range from powerful pre-production tools to leading-edge animation production solutions. Relying on its extensive expertise in animation production, Toon Boom provides consulting services in the fields of optimization, pipeline integration, production assistance and custom development.
In 2005, Toon Boom was granted the Primetime Emmy® Engineering Award by the Academy of Television Arts & Sciences for its significant contribution made to the animation industry targeted for television. In 2006, the IT Federation of Quebec (FIQ) awarded an OCTAS 2006 in the Multimedia - educational and cultural sector category, for Toon Boom Studio. In 2007, FIQ awarded an OCTAS 2007 in the Technological Innovation category, for Toon Boom Storyboard Pro. In 2008, Flip Boom was granted a Parents' Choice Gold Award and a New Canadian Media Award in the Excellence in Children's category. In 2009, Flip Boom was selected as Editor's Choice by the prestigious Children's Technology Review for excellence in design.
Toon Boom's client base ranges from major studios creating Hollywood blockbuster animated films to individual animators creating their first masterpieces. Market-leading studios using Toon Boom's products include Nelvana, Warner Bros., Mercury Filmworks, China Central Television, Toonz Animation India, eMation, Rough Draft Korea, Alphanim, BKN, Cromosoma and Enarmonia, to name a few. Some of the prestigious productions done with Toon Boom's technology include Les Triplettes de Belleville,
