TIRTIR, a health life & beauty brand, announced on Dec. 15 that it won the "$10 million Export Tower" prize on the occasion of the 57th Trade Day.
Hosted by the Korea International Trade Association and organized by the Ministry of Trade, Industry and Energy, the "Trade Day" award ceremony is an event that selects companies that contribute to exploring overseas markets and increasing exports every year and awards the "Export Tower" to them according to their performance.
The award was a success in a year after TIRTIR founded the corporation, and TIRTIR has been active in exports to promote K-beauty despite the economic downturn caused by COVID-19 this year.
In particular, TIRTIR was credited with its efforts to globalize K-beauty by successfully entering Asian countries, including China and Japan, and accelerating the expansion of the global market.
TIRTIR is developing products based on "good ingredients" as a beauty brand that has been growing its product competitiveness. The brand has been rumored to be "water shining cosmetic" that regains the healthy skin light of its original skin.
Among the major products are the Pottery Cream, which gives deep moisture with smooth application like ceramics, and the Pure Rosemary Essence, which provides skin soothing and antioxidant effects only with rosemary grown in Jeju Island, a clean area.
"This award is a miraculous achievement that TIRTIR has been recognized for its competitiveness in overseas markets just a year after the establishment of the corporation. We will continue to spread K-beauty's influence through active overseas market response to achieve steady export growth," TIRTIR CEO Lee Yubin said.
