According to Display Research, Samsung's global flat panel TV market share increased more than two points to 24.4%, a new record for the brand. With the #1 position in LCD and a strong #2 position in plasma, Samsung is able to participate in all major TV market segments and compete effectively with products priced at a premium to the market average. Samsung also had the #1 LED and 40"+ market share.
LGE was the #2 brand worldwide at 14.1%, unchanged from Q1, with share growth in plasma TV helping to offset some decline in LCD share. Like Samsung, LGE participates in all of the major TV categories, including LCD, plasma and CRT. LGE can address all market segments, and has a strong share position in emerging markets.
Sony rounded out the top three brands in global flat panel TV revenues during Q2'10, rising to 12.8% on the strongest Q/Q growth of the top five global brands. Sony also reclaimed the #2 revenue share position in global LCD TV sales, overtaking LGE for the first time in over a year.
Source: Display Research
