KB Kookmin Bank's "Indonesia Local Advertising" released at the end of December last year has attracted great attention, surpassing 20 million views on YouTube, Facebook and Instagram in about a month.
In the local region, KB Kookmin Bank, along with global superstar BTS, expressed its bold ambition to become a strong partner and "star" in Indonesian finance well in the video.
Indonesian locals who watched the advertisement cheered KB Kookmin Bank's entry into Indonesia, saying "I can't take my eyes off TV whenever an advertisement comes out," "I hope the meeting between the two banks will benefit both countries," and "KB Kookmin Bank will contribute to the development of Indonesian financial services."
The Indonesian advertising campaign was also exposed to outdoor advertisements for Jakarta Airport Road and LED display boards in the city, along with video advertisements. In Indonesia, people were able to meet KB Kookmin Bank and BTS more closely.
"We thank Indonesian customers for responding to KB Kookmin Bank's first greeting," said an official at KB Kookmin Bank. "Please look forward to the future of new Indonesian finance that KB Kookmin Bank will lead in the future."
