Genshin Impact continues to have astounding success in the global games market. According to the research data analyzed and published by Safe Betting Sites, it was the fourth highest-grossing mobile game worldwide in January 2021.
It raked in $153.4 million during the month, 33% of the tally coming from Japan, 25.7% from China and 17.4% from the US.
Based on data published by CGTN, Japan was the top overseas market for Chinese game publishers in 2020. The top 30 Chinese mobile games earned $2.3 billion from the country, marking an 81% year-over-year (YoY) increase.
Chinese Games Raked in $7.6 Billion Overseas in 2020, Up by 36% YoY
The highest-grossing mobile title globally for January 2021 was Honor of Kings. Thanks to a 22% increase in consumer spending, it grossed $267.3 million. 97% of the total came from China and 1% from Thailand.
PUBG Mobile was second, rising by 26% to $259 million. 69% of its tally came from China and 9.8% from the US. Though Genshin Impact has higher international appeal than these two titles, 74% of its revenue came from Asia.
Genshin Impact generated $393 million in the first two months following its September 2020 launch. It grossed $60 million in its first week and $245 million in its first month. Comparatively, Fortnite Mobile earned $25 million during its first month, while PUBG Mobile gained $30 million in its first four months. Pokemon Go once held the Guinness World record for generating $207 million in its first month.
In the US, Genshin Impact was the sixth highest-grossing game in Q4 2020. During the quarter, Chinese titles accounted for 20% of total US mobile gaming revenue, generating $780 million.
Throughout 2020, Chinese games made strides in the overseas market. According to the Game Publishers Association Publications Committee (GPC), they generated $7.6 billion from overseas markets in 2020, up by 36.32% YoY.
This article was written by Om Nica San Juan who is a researcher, startup founder and financial expert in London