The massage chair brand Bodyfriend will hold a special exhibition "Great KOREA: Part 1 Pioneer '" as part of the "Extension of Health Life by 10 Years" project.
The Great KOREA special exhibition is an event co-organized by Bodyfriend Art Lab and BHAK, a leading company in the modern art market, and designed to deliver dynamic energy to our society tired of the prolonged COVID-19.
A total of three parts will run for seven consecutive months until October, and its first exhibition, "Great KOREA: Part 1 Pioneer," highlights video art pioneer Paik Nam-joon.
In particular, Baek Nam-joon's unreleased work "Video World 21 (2000)" will be released for the first time in the world at Bodyfriend's headquarters. It is a large-scale work that 21 TV monitors are surrounding the globe, showing that the world will be connected to the media in the 21st century.
It is a work that is considered to contain the pioneering ideas of the genius artist who are ahead of the times, and it is also a masterpiece that shows the social role of art in the changing era.
"Baek Nam-joon turned to science and technology that the art world was not interested in at the time, and he was an experimental artist based on the spirit of creation," said Jeong Hye-jung, a curator at Bodyfriend Art Lab. "We prepared a new planning exhibition with Baek Nam-joon."
The exhibition will be held at Bodyfriend Dogok Tower headquarters, Café de Bodyfriend Cheongdam and Dosan Bodyfriend Lounge S until May 23.
Anyone can watch about 70 works in various formats of video art stereoscopic works by Paik Nam-joon, including drawing, engraving, and photography, for free of charge.
