KCC won silver prizes in two categories, Short Term Effects and Branded Content, for the advertisement "Sung Dong-il trapped in an infinite advertising universe" at the 2021 Effie Award Korea held on July 1.
The "Effie Award," a global marketing award, is an award that selects and awards marketing strategies, communication, and campaigns that have shown the best performance.
Unlike conventional awards that evaluate campaigns based on originality, it focuses on how much it has contributed to improving consumer awareness and performance.
KCC received both the "Effie Award" for selecting excellent short-term campaigns and the "Branded Content" for evaluating how effectively they communicated with the public through creative ideas.
The advertisement "Sung Dong-il trapped in an infinite advertising universe", which was introduced through KCC's official YouTube channel in December last year, recorded 8.44 million cumulative views.
"It is a great honor to win two awards at the Effie Award Korea, a world-renowned marketing award," a KCC official said. "We plan to continue our efforts to communicate with consumers with innovative content that can encompass the older generation and the MZ generation."
