Coway, South Korea's environmental home appliances company, won top honors in the water purifier category in the "2021 Consumer's Most Recommended Brand" survey hosted by the Korea Management Association Consulting (KMAC).
The brand recommended by consumers is an index that measures brand value and competitiveness based on consumers' brand recommendation intention for products and services that represent consumer life in Korea.
This evaluation was calculated by adding up a 1:1 interview survey conducted with about 11,900 Korean consumers and an online social data analysis index.
Based on innovative products such as Icon Water Purifier and AIS Water Purifier 3.0 IoCare, Coway achieved excellent customer satisfaction and reliability, establishing itself as the most recommended brand among Korean water purifiers.
AIS Water Purifier 3.0 IoCare, a popular product in summer, received favorable reviews for its improved performance and ease of use.
It has obtained certification for the removal performance of a total of 103 harmful substances, and provides abundant ice by generating ice and cold water respectively with a dual cooling system.
The inside of the ice tank is automatically cleaned daily with UV LED lamps to improve hygiene. By applying IoT, the LCD display on the front of the product guides the proper drinking temperature according to the weather. It provides drinking information for each user to provide a healthy water habit.
"The main factor in maintaining a high reputation for Coway's water purifier is that it has both basic functions and design, as well as excellent water purifying performance," said a Coway official. "We will continue to provide innovative products and services that consumers can trust and recommend."
