As the current leader of the FPD market, LCD is presenting various technologies such as full HD, LED TV and 3D. However, it still seems to be not enough to satisfy its consumers' endless desire for more realistic picture quality and differentiated design. The need and demand for multimedia high-performance displays are increasing day by day, as the infrastructure for the IT industry, including communications and the internet, upgrades. The next generation display to meet the demands is AMOLED (Active Matrix Organic Light Emitting Diode).


In the early stage of its entry in to the market, there were concerns about AMOLED's life span, the 'after image' problem and high cost to start-up, all of which were obstacles to mass production. AMOLED, however, has dispelled all the worries and turned out to be the best display there is.


As a series of products equipped with LED started to roll out to the market, many companies from all over the world, especially the U.S and Taiwan, are racing into the market with new products in pursuit of Samsung, LG, and Sony. The reason mobile devices like smart phones, digital cameras, MP3s that are equipped with AMOLED are soaring is because AMOLED has proven its excellent optimization for multimedia functions. AMOLED's next task is to expand its presence in to the TV production field. Actually, it has already been demonstrating the superiority in the 3D TV area.  


Many big companies including Samsung and LG in Korea, Sony and Hitachi in Japan are banking on the 3D display market. The competition is on, and it is rather intense. Sony seems to be a little ahead, but actually LG has already launched 3D TV and is now working on marketing. Samsung has started mass production of 6 kinds of 3D display panels, and Sony and Hitachi are doing their best not to fall behind.

Meanwhile, MWC (Mobile World Congress) which was held in Spain shows that the current IT trend dominated by smart phones. If the 3D display market could be called the arena of competition between companies to hold a leading position in it without anyone particularly standing out yet, the smart phone market could be referred to an exhibition of many corporations' strategic products to compete against Apple's iPhone which has already secured its position in the market.


While the iPhone 4 adopted high-resolution TFT LCD, Samsung's Galaxy S is embedded with "Super AMOLED". Cell phones that are installed with AMOLED have a relatively small share of the market when compared with TFT LCD at present, but are projected to grow rapidly with an annual growth rate of 31.6% begetting possibilities of a new leader in display markets. Another leap of technology by AMOLED is just around the corner.