Netmarble Healer.B, a subsidiary of Netmarble, South Korea's key game company, announced on October 13 that it has signed an exclusive global beauty license agreement with the Victoria and Albert Museum (V&A) in the UK and officially launched “V&A Beauty,” a contemporary art & beauty brand.
V&A Beauty is the first beauty brand introduced by Netmarble after Netmarble Healer.B, which revealed its plans for the beauty and health business.
V&A Beauty is a contemporary art & beauty brand that embodies the evolving artistic values of V&A. Its core values are to provide artistic inspiration to everyday life beyond a simple cosmetic brand, and to present innovative products with the best raw materials.
The company has developed its own antioxidant polythenol™, including herbal ingredients consulted by the Royal Society of England.
All V&A Beauty products are jointly participated by Netmarble Healer.B and V&A from development to design. In the case of product design, works of art owned by V&A were reflected.
“V&A Beauty plans to enter the global market sequentially, starting in Korea this year," said Baek Young-hoon, CEO of Netmarble Healer.B. “In the future, Netmarble Healer.B will introduce various beauty businesses that incorporate Netmarble’s IT technology, starting with V&A Beauty, targeting domestic and overseas markets.”
