In celebration of the 65th anniversary of the foundation, Daesang Corporation unveiled a new CI that contains its future vision and will to innovate. The company plans to use this new CI introduction as a stepping stone for a leap forward to be reborn as a company in the next 100 years.
Daesang Holdings CEO Choi Seong-soo said, "Daesang will take the corporate philosophy of contributing to a healthy world for both people and nature as our top priority, and it will move forward as a company that leads change and innovation in line with the times."
In the new CI, Daesang contains the will to grow into a company that creates a healthy future for both people and nature in line with the changing times while adhering to the core value of being a company responsible for the health of the people for the past 65 years.
The symbol of the new CI is in the shape of a tree that has taken root in the earth and stretched its branches toward the sky.
It symbolizes a virtuous cycle structure in which products and services created based on nature, the basis of the target business, enrich humans and nature again.
Each alphabet of the English name "DAESANG" is expressed in round lowercase letters to indicate sustainability through connection with customers and the future.
Each alphabet of the CI symbol contains the values pursued by the target and the values that the target person should have.
Daesang Group's reason for existence, future direction, social responsibility that continues the founder's management philosophy, new demands for organizational culture and work methods, talents expected from members, and reinforced customer-oriented management standards are the new DNA of Daesang.
