W2W, a South Korean total care service startup, is gaining attention for developing a customized menstrual care recommendation solution for women to have a comfortable menstrual experience.
W2W developed Evermay, which is a one stop platform to get recommended content and purchase products based on menstrual symptoms and hormonal changes.
“Many doctors emphasize that menstrual symptoms can be early signs of female diseases but many women still overlook these symptoms,” said CEO Jeong Yu Jin. “The service was developed to highlight the importance of menstrual symptoms which strongly influence female health as well as self-esteem.”
“We want to provide actual help by recommending customized products and specialized content based on each female’s characteristics,” Jeong added.
Evermay is currently selling a “Period care box” that contains high quality Korean sanitary pads and 5 to 7 care items to reduce discomfort during the period.
It is also expanding outside of product distribution and implementing a total menstrual care solution using AI.
“Users can take a self test related to health, daily habits, and menstrual symptom information, and get a recommendation for products and content that they need and relieve the discomfort during their period,” said Jeong. “We are planning to provide daily health, K-beauty, weight loss content and recommend necessary products to users who have input their data and menstrual cycle.”
W2W’s total care service has been acknowledged and secured about 300 million Won from government support projects, and has signed MOUs with more than 10 companies such as Yuhan-Kimberly, LALA Rose Day, and PepplePie (Mediheally).
Jeong wants to create a huge sensation by targeting the Chinese and Southeast Asian market.
For this, W2W participated in the Global IR Project run by the Yonsei University Campustown Center.
“Since we are looking to enter the Chinese and Southeast Asian markets, we want to find opportunities to increase our penetration and expand our market size through the Global IR Project,” said CEO Jeong.
“We plan to create more services to satisfy the needs of female customers, even if they are products unrelated to menstruation, such as an estrogen box for people in their 40s and 50s,” Jeong added.
