Amorepacific participated in the BTS concert in the US as a sponsor and communicated with local customers, leading the K-beauty craze.
From November 27 to 28, BTS' 'BTS PERMISSION TO DANCE ON STAGE-LA' concert was held at SoFi Stadium in Los Angeles, USA.
Amorepacific, which participated in this LA concert as a sponsor, met with local customers by operating a booth for customer participation and screening a promotional video for the collaboration.
Amorepacific plans to operate booths and screen videos for the rest of the concerts held from December 1st to 2nd.
Amorepacific prepared samples of Laneige's main products and promotional materials at the booth set up inside the concert site and prepared a photo event to become the main character of the BTS poster.
On November 27, the first day of the performance period, about 10,000 visitors visited the booth and felt the intense interest of local customers.
“With the rapid rise of K-culture around the world, it was a good opportunity to introduce AMOREPACIFIC’s brand and products to consumers," said an AMOREPACIFIC official. "As the North American market is growing in importance, we will prepare various events to reach new customers in the future.”
