Hite Jinro, South Korea's multinational drink and distiller company, announced on December 1 that it is carrying out various promotional activities centered on local restaurants in London.
Hite Jinro collaborated with the popular hamburger chain "honest bugers", which is said to be one of the top three burgers in the UK, to sell Hite Jinro's soju brand "Jadu e isul" together at 40 stores in November.
Hite Jinro is also attracting attention on social networking services (SNS) by introducing its soju brand to Europeans by composing a set menu with a kimchi burger developed by famous British master chef Jay Morjaria.
This promotion was designed to provide a new experience that soju can go well with local foods such as hamburgers.
Meanwhile, we are collaborating with a famous local restaurant on Soho Street in London.
"Hite Jinro will make every effort so that its soju brand 'Chamisul' can firmly establish itself as a global brand," said an official from Hite Jinro.
