Cafe24, South Korea's global e-commerce platform, announced on Dec. 16 that it hosted its ‘3rd Cafe24 Development Seminar’ online to expand the ecosystem for e-commerce developers on December 16, at 2 p.m. KST.
During the seminar, professionals and the CEO of a popular app on Cafe24 Store participated as keynote speakers. They introduced their services and shared helpful information and know-how behind developing e-commerce apps.
Global digital media agency MindAd Media serves as a bridge for promising startups from Israel. MindAd Media’s VP of Sales and Business Development Gillit Segev advised that localization is key when launching an app on Cafe24 Store.
“You must localize the app to fit in new global markets,” said Segev. “What does localizing mean? Here are a few examples. You need to really know your audience and their preferences. App design should be clear and appeal to all different cultures. Pricing and payments - should be aligned with market benchmarks. Customer support - better be in local language.”
Presenters agreed that Cafe24’s open API (Application Programming Interface) helped significantly when developing apps with various online store functions.
API is a tool that allows developers without the knowledge of each other’s product and service mechanisms to communicate more easily. It simplifies the app development process to help reduce developers’ app development costs and time.
Facebook’s official partner Uneedcomms offers various task automation services on Cafe24 Store through its affiliate platform Keepgrow. It allows customers to register in just a second through KaKao to prevent consumers from leaving the store.
Keepgrow also offers an Instagram Posting Booster where product-related posts are automatically published. According to a report, over 1,400 customers pay to use Keepgrow’s app, with 91 percent paid subscription retention rate.
Jung Yonjun, COO at Uneedcomms and Keepgrow, shared his experience with Cafe24’s open API to develop KaKao First-Purchase Marketing Booster. KaKao First Purchase Marketing Booster allows merchants to send Kakao Talk ad messages to customers who signed up to their stores but didn’t make their purchases. The messages are sent after their customers sign up after the first, third, sixth, and ninth day.
“To implement Kakao's first-purchase marketing, we needed online stores' customer and product information. Through Cafe24 API, we were able to integrate and encode sensitive information,” said Jung. “We created a service to upload product information on Instagram. To do this, we constructed a service that selects and brings product image information according to display order and highest resolution among registered product detail images through open API.”
Odd Concepts with 35 domestic and international patents, uses AI to analyze data by pixels to recommend what customers want and what suits them. This service is called PXL AI. During Odd Concepts’ app development process, they actively used Cafe24’s ecosystem for developers.
Meanwhile, Kim Jae-eun, Head of Cafe24 E-commerce team, introduced Cafe24 Store during the seminar. Cafe24 Store is a platform where anyone can develop apps, and apps for online businesses can be sold and purchased.
To expand the ecosystem for developers, Cafe24 began providing an open API in 2019 and launched Cafe24 Store. Over the past three years, more than 450,000 cumulative app downloads occurred, and about 6,500 developers have participated in the Cafe24 Store.
