Lotte Chilsung announced on January 10 that it exported about 25 million cans of Milkis, Korea's No. 1 oil-based carbonated beverage to the Chinese market last year, achieving the highest performance ever since it entered the Chinese beverage market in the 1990s.
The company believes that the reason Milkis is loved in the Chinese market is as a result of strengthening brand promotion using social media, a taste differentiated from existing carbonated drinks, expanding sales channels, and strengthening trust with Chinese partners.
The company aims to achieve 35 million cans of Milkis exports to China this year, an increase of about 40% compared to the previous year.
It plans to expand Milkis stores through collaboration with local food material distributors and strengthen partnerships with various franchises such as seafood buffets.
"Milkis not only achieved the largest sales in the Chinese market last year, but also sold 2.33 million cans in Taiwan, an increase of 1100% compared to the previous year, and 7.35 million cans in Hong Kong, a 33% increase from the previous year. Milkis is loved in China and Russia," said a company official. "We will also become a popular beverage brand in the global market by targeting global markets such as the U.S. and Europe.”
