Benefits such as 4 types of discount coupons, special price deals, and discounts by other brands will be provided until the 14th
Coupang announced on Jan. 12 that it will directly import Nitori products, Japan’s largest furniture and household goods brand, and launch them exclusively in Korea.
Korean consumers may not be familiar with Nitori, but in Japan, it has been the no. 1 brand in the affordable, but quality furniture market and has a variety of products with good quality and functionality. Coupang directly and exclusively imports Nitori products to Korea through an official contract so that customers in Korea can conveniently purchase Nitori products.
Coupang holds a promotion to celebrate the exclusive launch of Nitori for 3 days from the 12th to the 14th. Any Coupang customer can receive 4 types of discount coupons during the promotion. The coupons offer discounts of 3,000 won for purchases of 30,000 won or more, 6,000 won for purchases of 50,000 won or more, 10,000 won for purchases of 70,000 won or more, and 15,000 won for purchases of 100,000 won or more.
Coupang also holds “Special Price Deals” that offer Nitori’s popular items for the discount prices of 9,990 won and 19,990 won. Other products that Coupang directly imports celebrate the exclusive launch of Nitori with the “One Day Special Prices” that offer up to a 30% discount.
The brands that will offer discounts to celebrate the exclusive launch of Nitori include Xiaomi, Stanley, and Jarrow Formulas. In addition, directly imported products are categorized into home/living, food, kitchen appliances/cooking utensils, camping supplies, home appliances/digital, and fashion for discounts.
Coupang’s direct imports are well-received by the Customers as Coupang directly imports select overseas items which the Customers can trust and purchase. In particular, while the long delivery time is a problem with overseas direct purchase, Coupang’s direct imports are delivered safely and fast through Rocket Delivery.
A Coupang official said, “We planned the exclusive launch of Nitori for the Customers who seek to change their home interior due to Covid-19. We hope that with this promotion, they can enjoy a wonderful shopping experience by purchasing various directly imported items at affordable prices with fast delivery.”
