Mashed, a popular food magazine in the United States, introduced the South Korean chicken franchise Genesis BBQ.
Mashed, a food magazine of "Static Media," a content company dealing with various topics such as food, lifestyle, and culture, is a medium with more than 20 million monthly subscribers and more than 1 million SNS channel subscribers.
The magazine mainly covered the brand history, taste, brand philosophy, and localization strategy of BBQ.
BBQ uses golden olive oil for health. In addition to fried chicken, it also sells a variety of chickens such as honey garlic, golden olive, and soy garlic in the US market.
Mashed introduced BBQ trends and localization strategies tailored to the region.
BBQ is strategically operating stores that suit the characteristics of each region based on the franchise system and know-how that has been going on for 27 years. The Manhattan store in New York, which introduced the Grab&Go system for pick-up without cooking time, is successfully operating in line with busy lifestyles.
Currently, BBQ is operating in 18 states including New York, New Jersey, California, Texas, and Hawaii, including major regions in the United States.
Recently, BBQ was reported as K-chicken, a favorite of locals, in FOX 35 Orlando, Florida, on FOX News, a famous American broadcaster.
Also, in July of last year, BBQ was listed as one of "the 5 fastest-growing restaurant brands in America" by Nation's Restaurant News, a global food service magazine.
