CJ CheilJedang announced on March 4 that its Hetbahn won the Gold Award, the grand prize in the promotional marketing category, at the "Mercury Awards 2021/2022", which is evaluated as one of the world's top three promotional material contests.
Hetbahn, launched in December 1996, is a brand that represents the ONLYONE spirit of CJ CheilJedang, which newly created the products of cooked rice market.
At the Mercury Awards 2021/2022, which celebrated its 36th anniversary this year, 400 works from 12 countries around the world were submitted this time.
Hetbahn succeeded in participating in the “Hetbahn story that puts your heart at ease the more you know,” which was held last summer.
“We are delighted that the relief campaign held at Hetbahn achieved meaningful results not only at domestic awards but also at overseas awards," said CJ CheilJedang Marketing Communication Team Manager Dong-Jun Shin. “CJ CheilJedang will continue to communicate with consumers in various ways through effective communication.”
