Genesis BBQ, a global restaurant franchise, announced today that it has opened its second restaurant in Manhattan, New York, USA on December 1st.
This store is the second flagship store in the United States to be directly operated by BBQ and is located on 3rd Avenue in Manhattan, New York.
In line with the location conditions adjacent to offices and colleges, the first floor is in the form of a "Grab-and-Go" for busy office workers. The second floor is decorated with the concept of "Chicken-and-Beer" where you can enjoy chicken and beer.
Since BBQ opened its first store on 32nd Street in Manhattan, New York in 2017, it has expanded to Chicago and Los Angeles, and now operates more than 150 stores in 20 states.
With the background of rapid growth in the United States, BBQ is citing the differentiated taste and flavor of BBQ, which produces a uniform taste under strict quality control.
Different from American-style chicken, crispy outside and moist inside, Korean-style chicken with various seasonings, sauces and recipes developed in-house is applied locally.
In addition, consumers can enjoy chicken in various parts such as boneless, wings, and sticks. BBQ's fast and friendly service is also evaluated as an advantage.
“We plan to open our 3rd direct store in Englewood, New Jersey at the end of this year, modeled after BSK (BBQ Smart Kitchen), a delivery and packaging specialty store," said BBQ. "We will expand the US market more aggressively to establish ourselves as the No. 1 franchise brand in the US.”
Meanwhile, BBQ has risen three notches to second place in the "25 Fastest Growing Food Brands in the U.S." announced by Nation's Restaurant News, a global food service magazine, in June.
