Nongshim announced that this year's record sales in the US and Canada are expected to reach US$486 million, up 23% from the previous year.
The company analyzed that the brand competitiveness of Shin Ramyun has increased and the supply of products has increased due to the operation of the second plant, which has gained momentum in growth.
Nongshim's significant growth in the North American market this year is based on its second plant in the US, which started operation in April.
Nongshim has been promoting the establishment of a second plant in consideration of the growth trend in the US market. In fact, last year, the production of the first factory reached saturation, so supply could not keep up with demand, and the product was supplied by mobilizing exports from Korea.
In the North American market this year, Shin Ramyun is expected to record $83 million, up 36% from the previous year. In addition, Yukgaejang Bowl Noodles and Shin Ramyun Black also led the overall market growth, with sales rising by 37% and 20%, respectively, compared to the previous year.
Nongshim, which has grown beyond the Asian market into a product that is more sought after by American locals, continued its steady growth this year in large discount stores, a major distribution channel in the United States.
Nongshim achieved 42% year-on-year growth at Walmart, thanks largely to the expansion of Shin Ramyun Black and Shin Ramyun Black Cup stores.
This year, Nongshim appeared on the popular American program "America's Got Talent" and showed advertisements for "World Taekwondo Federation Demonstration Team" and "Power of delicious Shin". The ad became a hot topic with more than 14 million views on YouTube.
In addition, Nongshim attracted consumers' attention through various activities, such as running advertisements on buses in Las Vegas, USA, and subway advertisements in Toronto and Vancouver, Canada.
Meanwhile, thanks to growth in North America, Nongshim's overseas sales this year are expected to record $1.249 billion, up 9% from the previous year.
