[Seoul,Korea] FILA Holdings, which operates global sports brand FILA, announced today that it has appointed accomplished sportswear visionary Todd Klein as the new president of its North American subsidiary FILA U.S.A.
Klein’s appointment aims to elevate FILA’s brand equity in line with the group’s goals for the North American region under its five-year global strategy, “WINNING TOGETHER.” The strategy, first announced in February 2022, seeks to deliver unified products and marketing worldwide by redefining FILA’s brand value, building a customer experience-oriented business model, and pursuing sustainable growth.
As president, Klein will draw on his 30 years’ industry experience in targeting top and bottom-line growth while building sustainable business operations in the United States, Canada, and Mexico. He will also focus on creating an inspiring and inclusive team culture as he guides FILA USA, which has already expanded its brand influence in the North America region through high-profile collaborations in addition to its association with popular sports such as tennis and pickleball.
As an established brand leader, Klein has overseen diverse teams across multiple categories and geographies since starting out with Adidas America in the 1990s. He joins FILA USA from his most recent position delivering game-changing product innovations as Adidas Group’s Vice President of Advanced Concepts. Before that, Klein consistently achieved double-digit sustainable growth while directing sports apparel and footwear divisions across both the U.S. and Germany. He also has a strong sales and marketing background, including successfully leading a re-branding mission as Global Sports Marketing Director for Reebok from 2004 to 2009, when the brand was acquired by Adidas.
“I am excited to join the FILA team,” said Klein. “FILA is an iconic sports brand with a strong foundation in performance and style. We will continue to build an inclusive environment that fuels the drive, creativity, and future of our people. I am looking forward to working with the FILA team to unleash the full potential of the brand and athlete experience.”
“Todd is the ideal choice to lead FILA USA as the group proceeds with our five-year global strategy, cementing FILA as a consistent premium lifestyle sports brand driven by sustainable growth,” said Keun-Chang Yoon, CEO and President of FILA Holdings. “He has an innovative and inclusive business leadership background with a proven track record of turning consumer insights into commercial opportunities that create sustainable growth.”
