Kyungdong Navien will further expand its market to the global stage.
Kyungdong Navien held the NAVIEN UBK Dealer Conference on February 10 at the Tashkent City Palace Hotel in Uzbekistan for about 100 local traders, including construction companies.
Through the event, Kyungdong Navien officially announced the Uzbekistan corporation established last year and introduced its performance and technology that is at the top of the global market such as North America as well as Korea.
In addition, it delivered marketing and service directions to target the local boiler market starting in 23 years and presented the company's vision for expanding the Central Asian market in the future.
Dealers and potential traders from neighboring countries such as Kyrgyzstan, Kazakhstan, Turkmenistan, and Tajikistan as well as Uzbekistan attended the event, proving their high interest in Kyungdong Navien.
Uzbekistan's market has been growing rapidly since 2017 as government-led city construction has progressed rapidly.
However, in this process, the distribution, installation, and service system of boilers are not systematized compared to other countries.
In response, Kyungdong Navien presented a systematic installation support and service operation strategy that could preemptively address customer needs, drawing favorable responses from local dealers.
It also introduced a marketing and technical support plan considering the situation in which various languages such as Russian, Uzbek, and English are mixed.
Starting with the event, Kyungdong Navien will accelerate its efforts to target Uzbekistan and other Central Asia.
It is already the No. 1 boiler market in Kazakhstan, so it is highly recognized in Central Asian countries, and its goal is to increase its market share through active marketing activities as it has proven technology and quality in the global market.
Earlier on February 8, along with local trading lines, it secured the largest logistics warehouse among its local counterparts in Almaty, the capital of Kazakhstan.
"We implement products essential for customers' lives with technology, and Kyungdong Navien is recognized as a reliable living environment home appliance company by global customers," said Kim Taek-hyun, head of overseas sales at Kyungdong Navien. "We will do our best to establish ourselves as a partner in the lives of customers in Central Asia in the future, centering on Uzbekistan corporations."
