SPC's bakery brand Paris Baguette announced on April 7 that it will participate in the International Franchise Show London (IFS London) 2023, which will be held at ExCeL, an exhibition hall in London, England, from April 14 to 15.
Through participation in this event, Paris Baguette plans to publicize its brand, promote its achievements in European markets such as the UK and France, and conduct consultations on franchise business in the UK.
The London International Franchise Show is one of the UK's leading franchise fairs, with over 250 companies from over 50 countries and 25 fields participating. McDonald's in the US and Black Ship Coffee in the UK are expected to participate in the F&B sector this year.
“The UK is one of the top 3 bakery markets in Europe, and the franchise market is active," sai d Jack Moran, Executive Vice President of SPC Global Strategy. "With this event as an opportunity, we will actively promote franchise business in the UK and accelerate the expansion of the European market.”
Meanwhile, Paris Baguette opened 2 stores in the UK and 3 stores in France last year, opened 8 franchise stores in the US in March alone, and opened its first store in Canada, actively expanding its business in the North American/European market. are doing
Paris Baguette currently operates over 450 global stores in 10 countries.