Binance, the world's top blockchain and cryptocurrency infrastructure provider, has partnered with the Brazilian Football Confederation (CBF) to launch the first non-fungible token (NFT) in the history of the Brasileirão Assaí. This new initiative offers football fans access to technology that enhances the match experience and grants unique perks. The NFT Season Pass will be available to claim free of charge from Friday, April 14th, one day prior to the start of the 2023 tournament. To claim it, football fans must follow three quick steps: register at Brasileirão Assaí website to get a redemption serial code, access the Binance NFT landing page using the serial code, and complete the identity verification (KYC) process.
According to Guilherme Nazar, Binance's country manager for Brazil, crypto and blockchain are the future of money and the internet. These technologies bring indisputable benefits to people, especially in developing countries. The exchange believes that sports are a territory where crypto can contribute to connect people with their passions and idols more easily and offer a new source of income for clubs, athletes, and institutions around the world.
The NFT Season Pass holders will be able to join a Fanverse, an exclusive gamified platform to be launched in May, which brings together actions and benefits in partnership with Brasileirão Assaí. NFT perks include access to the Fanverse, lower Binance trading fees, and discounts on CBF Academy Management and Business courses, available when the Fanverse is launched. Holders will be allowed to take part in match predictions, voting polls, and other gamified experiences. The best performers will be able to redeem unique prizes, collectibles, tickets, hospitality experiences, and more.
A non-fungible token (NFT) is a type of asset stored on the blockchain, representing something unique, collectible, and that cannot be copied. In recent years, they have been considered a new form of experiencing and owning art. NFT transactions reached US$2 billion in 2022 alone, according to a Deloitte survey. In sports, they can unlock real-world experiences, such as access to images and behind-the-scenes team conversations or be a source of income and closer connection with specific players.
KYC is a mandatory process to check and verify people's identities to prevent money laundering and other illicit financial activities.
